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Don’t Know Much about Routers

Within the online panel and sampling industry, there has been a lot of debate and discussion on the topic of routers. But the fact is, the vast majority of market research buyers don’t know much, if...

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Where Do Survey Respondents Come From?

A version of this post appeared on research-live.com on August 31, 2012 Recruiting online survey respondents has changed a lot over the past 10 years. Rising demand, along with the growth of social...

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Pants on fire: Testing Untruthfulness

Part 3 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies In multi-country studies, untruthfulness presents the largest...

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Getting Nowhere Fast: The Impact of Speeders in Multi-Country Studies

Part 4 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies Almost everybody speeds.  Regardless of the country we are...

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The Answer Lies in the Question

Part 5 in our series, So Many Variables, So Little Time: A practical guide to what to worry about when conducting multi-country studies. When it comes to conducting multi-country research studies, our...

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Digital, global, local, mobile

This is an excerpt from an article that appeared on research-live.com on December 28, 2012. There’s no doubt that it is tough out there, but our experience is one of evolution in how clients buy and...

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Proclivity Toward Representivity

With all the talk about how market research is changing radically, it’s somewhat comforting when age-old debates come up again and again. Like the topic of representivity. Every so often I see a blog...

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Leveraging Lightspeed GMI Honesty Detector for Research Quality

Depending on who you ask, the idea of a ‘lie detector’ might spark visions of Orwellian instruments of torture or Tom Cruise sweating it out in Minority Report (or Tom Cruise sweating it out under...

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